A hand holding the OPTIGO Lite memory game box — Brain Thunder makes hands-on, screen-free games for the part of the brain AI can't replace. You bring the brain, we bring the thunder.

Brain Thunder makes hands-on, screen-free games for the part of the brain AI can't replace.

We build for the kid who asks weird questions and connects the wrong dots. In a world where machines do the rote stuff, the only skills left worth being good at are the loud, creative, hard-to-measure ones. Arguing. Bluffing. Mashing two stupid ideas into one brilliant one.

ANALOG INTELLIGENCEThe kind you only get by doing.

Brain Thunder Labs
TWO NEW GAMES — COMING SOON

Join the list. Get the zine. Maybe win everything.

I'm Blake — 20 years designing toys inside real factories. Everyone on the list gets Issue Zero of the Boom Book instantly, 500 get it printed and mailed, 25 people win every game we make — and the list gets the launch-day deal first.

The Boom Book hits your inbox the second you join. No spam, leave anytime.

BRAIN THUNDER

What you get for one email.

Everyone · Instantly
The Boom Book — Issue Zero

A real zine in your inbox: original brain teasers, factory weirdness, print-and-play games you can't get anywhere else.

500 People · Golden Ticket
The Printed Zine

500 numbered, riso-printed copies mailed at random. Drawn in stages, on camera. Gone for good when they're out.

GRAND PRIZE
25 Winners
Every Game We Make

25 people win the full Brain Thunder library — every game we release — and one of those 25 also gets an original signed prototype sketch from the inventor's bench.

The Whole List · Launch Day
First Crack + a Deal

You hear the moment the games go live, with a list-only launch discount for the first 48 hours.

A kid mid-BOOM over a table of OPTIGO Lite discs

All this for one email.

Zine instantly · 500 printed · 25 win everything · launch-day deal

The games you'd be winning.

Cheesecake Bazooka box, cards and cheese tokens

Cheesecake Bazooka

ARGUE-ABLY THE SILLIEST FAMILY GAME

Like rock-paper-scissors with a zillion silly options. Unicorn-thorn cactus VS duct tape with a shrink ray — everyone plays an item, the most bestest item wins. First to 4 cheeses takes the game.

2–8 PLAYERSAGES 7+120 CARDSLEARN IN 40 SEC
OPTIGO Lite box and discs

OPTIGO Lite

A NEW TYPE OF MEMORY GAME

Flip. Match. Outsmart. Quick rounds, mixed ages, and that "wait — do that again" moment where the kid wipes the floor with the grown-ups. Packs up quick, plays anywhere.

2–6 PLAYERSAGES 7+20+ MINFOCUS & RECALL

Bring friends, climb the ladder.

When you join you get your own share link. Every friend who signs up moves you up — better odds, exclusive stuff, and a shot at the grand prize.

+1EVERY FRIEND
Better golden-ticket oddsEach signup through your link multiplies your entries for the printed zine and the grand prize.
3FRIENDS
Behind-the-scenes packLab sketches, prototype photos, the stuff that never leaves the bench.
5FRIENDS
Exclusive print-and-play gameA bonus mini-game made only for the ladder. Not sold. Anywhere.
500 printed zines, drawn 100 at a time — live, on camera — every time the list hits a milestone.

A real zine, not a newsletter.

Original brain teasers you can't google. The strangest things I shoot inside the factories. Print-and-play mini-games that exist nowhere else. Made like the games — by hand, with care, on paper.

Everyone gets it digital, instantly. 500 get it riso-printed, numbered, and mailed — real paper, real ink, gone for good once they're out.

And yes — it grows your grey matter.

While everyone's laughing and talking trash, brains are working: spotting patterns, making fast calls, reading the room. That's analog intelligence — the loud, creative, hard-to-measure skills machines can't do for you. Every Brain Thunder game builds them quietly, ages 7 to 100. The fun's the hook. The thinking's the bonus.

You bring the brain. We bring the thunder.
A dad and kid mid-game, cracking up

Don't miss the drop.

ZINE INSTANTLY · 500 PRINTED · 25 WIN EVERYTHING · LAUNCH-DAY DEAL

The Boom Book hits your inbox the second you join. No spam, leave anytime.